Willem van Hooff

Willem van Hooff is a Dutch designer and artist who graduated from the Design Academy Eindhoven in 2018 and subsequently established his own studio in the city. He describes himself as a modern craftsman, favouring primitive techniques, traditional machinery and raw or recycled materials, earthenware, salvaged wood and found objects, to create tactile, hand-made furniture and vessels.

His practice is driven by a belief that much modern production lacks soul, drawing on historical traditions, diverse cultures and the contrast between craft and contemporary society.